How the hell did we get here?
It started with one shirt: Chute's Up.
I'm an Army vet, and I got tired of seeing the same veteran shirts everywhere. Black T-shirt, American flag, some version of "I'm a vet, vets are awesome." Nothing wrong with being proud of your service, but where was the fun? Where was the personality? Where was something that actually connected to military life beyond a flag slapped on a shirt?
I wanted something different. Something loud, colorful, and a little ridiculous. Something that brought military culture together with the tiki bars, cold drinks, and good times I actually enjoy. A shirt I could wear to a football game, out drinking with friends, on vacation, or just hanging out in the Florida sun.
So I created Chute's Up.
One design turned into more ideas, and eventually Booze Buddies was born. Same attitude, just a whole lot more shirts.
Because not everything military‑inspired has to be olive drab and serious.
Wear something loud.